Workshop Aaron Marcus "Cross Cultural User Experience Design"

Find all the detail you need in the file attachment.

Update: Forgot to mention where to register:
corinna.schmidt@telekom.de.

Abstract:
User interfaces for desktop, Web, mobile, and vehicle platforms reach across culturally diverse user communities, sometimes within a single country/language group, and certainly across the globe. If user interfaces are to be usable, useful, and appealing to such a wide range of users, user- interface /user-experience developers must account for cultural aspects in globalizing/localizing products and services. In this tutorial, participants will learn practical principles and techniques that are immediately useful in terms of both analysis and design tasks. User interfaces (UIs) combining computation with communication functions, e.g., phone, video, the Web, and music are enabling mobile products/services to penetrate environments for work, home, play, and on the way. Consequently, developers must learn techniques to make mobile products/services easier to learn and use, more usable, useful, and appealing to an every wider, more diverse set of users. This tutorial summarizes key principles, techniques, and surveys issues and current products. Special attention is given to information design and visualization. Analyzing and designing mobile UIs from an information, visually-oriented design perspective can make product/services easier to produce, sell, learn, use, and maintain. Users will find it easier to find, sort, play, and pay.