However, Donald Norman - one of the famous keynotes of the conference next to Elizabeth Sanders, Kees Overbeeke et. al. - still regards design as a profession and not as a academic discipline taking natural sciences as scholarly benchmark. Moreover, he describes research as a self-referential process ‘just leading to further research, not to changes in the world”. And indeed: The conference also faced this risk. The network of design researchers does not only grow it also becomes more dense that means, it seems to me that the internal links between the conference contributions and contributors increase. This development indeed runs the risk of getting into a distance to practice which would become a disaster for a discipline like design because the power of design results from its application and impact on daily life. Consequently, we should not give away the chance to define our own ways of doing science, research and design.